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Business & Money


This post is in partnership with Inc., which offers useful advice, resources, and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.

Lots of articles describe how to create a more marketable LinkedIn profile, how to find the right groups to join, how to choose the best profile photo… I should know, I’vewritten about that. Oh, and that. Yep, and that too.

Since most people understand the value of taking those steps, let’s go deeper. To really harness the power of LinkedIn, don’t make these mistakes:

1. You give only because you expect to receive.

Connect with people on LinkedIn and you can write a recommendation that gets displayed on their profiles.

That’s awesome, unless you’re only giving recommendations because you want one in return. Then it’s tacky.

For example, say you’re a plumber. A pipe burst and we…

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